We consider complex social phenomena through the careful study of how people make and unmake cultural, political, and interpersonal narratives, while honoring subjectivity and dissonance.

Our work is grounded in acknowledging and contending with the intrinsic multiplicity and mutability of the human experience.

Our partnership cultivates bottom-up methodologies for qualitative social observation, analysis, and criticism.

Our shared subject matter training and professional experience include the fields of anthropology, art history, ethnography, design thinking, cultural criticism, fashion studies, and political discourse; journalistic reporting, writing, and editing; documentary storytelling, filmmaking, and podcasting; copywriting, UX research, and strategy; consumer and market research; professional development and teaching at the university level.